JORGE DIEGO ETIENNE
Jorge Diego Etienne is an industrial designer living and working in Monterrey, Mexico.
He founded his Industrial Design Studio in 2012, where he has worked with firms like Zavotti, Tupperware, and Coca Cola. His work has been presented in Salone Satellite in Milan, Maison & Objet in Paris and ICFF in New York, and featured in exhibitions in museums across Mexico, New York, Los Angeles, Lille, and Madrid. His Mesas Candela received the Architectural Digest’s Iconos del Diseño 2018 Award for Best Furniture Design of the Year.
Jorge Diego thinks of design as a strategic means to make more and better business for clients, and products that create lasting experiences for users, from a critical and global perspective: design beyond design.
ON WHAT DREW HIM INTO DESIGN
“Since a very young age, I’ve been drawn to how objects can create emotions while performing a function. My first design-related passion was sneakers, and slowly I began understanding the importance of the objects we use and surround ourselves with.”
HIS DESIGN STYLE AND DESIGN PHILOSOPHY
“Beyond an aesthetic style, we let the project and it’s objectives guide how the object should look like. We don’t impose this, we let it come out of our research and understanding of the goals we want to achieve through it. Our design philosophy is to think “beyond design” and drive value in society, culture, and industry.”
HIS VIEW ON SUSTAINABILITY
“Sustainability is the key to a better future. We strive to incorporate an understanding of this in every project we do. Design has the power to fix many things wrong with today’s consumption patterns. I push our studio to collaborate in projects like Solaris because they open a conversation of the possibilities in new production technologies to make a better planet for the future.”
HOW DESIGNERS CAN CONTRIBUTE TO MAKE A BETTER TOMORROW
“I think that a big contribution comes from proposing alternative views on production and design, shifting towards being responsible in the choices we make in the design process favoring those which are friendly with the environment.”
NEW MATERIALS AND MANUFACTURING TECHNOLOGIES
“Research and Exploration are two of the most exciting parts of our design process. As an industrial designer, I love to see how our designs are turned into reality through manufacturing, and when it involves a process or material out of the ordinary, it becomes even more exciting. There has to be a learning curve, and here in the studio we like to adopt a “forever a student” attitude in every project.”
THE FUTURE OF DESIGN
The future is today. We have to build a better world in everything we do.